Nearly a fifth of the food we buy ends up in the bin! And lots of that is food that is perfectly edible, but still we throw it away because we prepare too much or we're not sure about how fresh it is.
This is why Ocado has teamed up with Little Inventors to inspire all children across the UK to become food heroes by doing what they do best: invent and draw their very own ingenious ideas to help reduce the food you throw away at home!
We want you to come up with and draw your ideas for a brand new invention – whether wonderfully wacky or perfectly practical – to help stop any of your food going in the bin.
The winning idea will win very special prizes and even be made into a real object!
Can you think of a time when we put food in the bin and we could avoid it?
What brilliant invention would solve that problem?
Be quick, you have until 7th May to enter!Enter the Ocado Food Waste challenge!
Time to become food heroes!
Ocado has just shared their own food waste figures and at close to 0% they are showing that it's possible to really make a difference, with a little ingeniosity and innovation!
But with 7.3 million tonnes of food and drink being binned every year in the UK, Ocado is also keen to encourage everyone to carry on the low wastage mission at home. According to leading waste charity WRAP (the Waste and Resources Action Programme), some of the most common reasons for throwing food away include not storing it correctly or using it in time, preparing and cooking more than we need, and lack of planning.
With the help of Little Inventors and its new Food Waste Challenge, online grocery retailer Ocado is eager to help the nation think about these issues and rescue edible food from ending up in the bin.